The Branding of Tourist Destinations
Download or Read eBook The Branding of Tourist Destinations PDF written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2018-12-04 with total page 262 pages. Available in PDF, EPUB and Kindle.
| Author | : Mark Anthony Camilleri |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 262 |
| Release | : 2018-12-04 |
| ISBN-10 | : 9781787693739 |
| ISBN-13 | : 1787693732 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis The Branding of Tourist Destinations by : Mark Anthony Camilleri
Book excerpt: The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.
