The Chasm Companion
Download or Read eBook The Chasm Companion PDF written by Paul Wiefels and published by Harper Collins. This book was released on 2009-10-13 with total page 350 pages. Available in PDF, EPUB and Kindle.
| Author | : Paul Wiefels |
| Publisher | : Harper Collins |
| Total Pages | : 350 |
| Release | : 2009-10-13 |
| ISBN-10 | : 9780061844553 |
| ISBN-13 | : 0061844551 |
| Rating | : 4/5 (53 Downloads) |
Book Synopsis The Chasm Companion by : Paul Wiefels
Book excerpt: In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
