The Communicating Company
Download or Read eBook The Communicating Company PDF written by Hartmut Hübner and published by Springer Science & Business Media. This book was released on 2007-03-21 with total page 282 pages. Available in PDF, EPUB and Kindle.
| Author | : Hartmut Hübner |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 282 |
| Release | : 2007-03-21 |
| ISBN-10 | : 9783790819298 |
| ISBN-13 | : 3790819298 |
| Rating | : 4/5 (98 Downloads) |
Book Synopsis The Communicating Company by : Hartmut Hübner
Book excerpt: Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
