The Complete Guide to Infomercial Marketing
Download or Read eBook The Complete Guide to Infomercial Marketing PDF written by Timothy R. Hawthorne and published by N T C Business Books. This book was released on 1997 with total page 344 pages. Available in PDF, EPUB and Kindle.
| Author | : Timothy R. Hawthorne |
| Publisher | : N T C Business Books |
| Total Pages | : 344 |
| Release | : 1997 |
| ISBN-10 | : UOM:39015041046908 |
| ISBN-13 | : |
| Rating | : 4/5 (08 Downloads) |
Book Synopsis The Complete Guide to Infomercial Marketing by : Timothy R. Hawthorne
Book excerpt: Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
