If anyone deserves the title "father of social cognition," it is William J. McGuire who, along with his wife and colleague Claire V. McGuire, has written the ta

Until recently, most theory and research in social information processing has focused attention on the cognitive activity that underlies responses to stimulus i

Social psychology and politics are intricately related, and understanding how humans manage power and govern themselves is one of the key issues in psychology.

This collection of essays by William J. McGuire covers many of the topics that make up social psychology. Studies of the phenomenal self report how people think