The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services
Download or Read eBook The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services PDF written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2011-10-25 with total page 224 pages. Available in PDF, EPUB and Kindle.
| Author | : Cameron S. Foote |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 224 |
| Release | : 2011-10-25 |
| ISBN-10 | : 9780393733471 |
| ISBN-13 | : 0393733475 |
| Rating | : 4/5 (71 Downloads) |
Book Synopsis The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by : Cameron S. Foote
Book excerpt: The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
