The Creative Imperative confronts the most critical question of our time: how we must think to have a vital future. It first introduced the thinking of Creative

Provides a solid, foundational understanding of creativity that enables readers to elicit creative performance from their students. The first book of its kind i

This book examines why Creativity plays such an important role in our everyday lives. It is essential reading for those who seek to understand the importance of

In mid 2006, Ogilvy & Mather China embarked on an ambitious journey to understand how Chinese society and business are being transformed by creativity. It is, a