'. . . this is a fascinating and informative volume and the bulk of it is accessible to readers without an economics background. It will be of interest to stude

Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the Wo

Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economic

Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a cle

This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspect