The Eight Principles of Sustainable Fundraising

Book excerpt: Whether you're a novice volunteer, board member, professional fundraiser, or nonprofit CEO, you face the daunting challenge of meeting fundraising goals, and no amount of passion, energy or hard work can replace the fact that money is needed to fuel your organization's growth. So how do you raise money to fuel your vision? In this book Larry outlines his unique and time-tested principles of fundraising which successfully helped raise $21 million in under a year for an organization that had never raised more than $3 million in any single year in its history. Larry’s revised and expanded international edition of his groundbreaking and award-winning book takes the reader deeper into the eight sophisticated yet simple principles what will transform your fundraising. Larry empowers fundraisers, both volunteer and professional alike, to see donors as people like themselves who want to invest in a worthwhile cause or organization. With a straightforward and accessible approach, Eight Principles walks the reader through eight steps that will reshape their fundraising approach and processes to yield true sustainability. Using real-life case studies from the author's extensive experience, along with a new AI-based assessment tool, Eight Principles shows charitable organizations where they are with respect to fundraising and how to get to where they want to be. With candid and engaging narrative, Eight Principles stresses the relational aspect of philanthropy and, in doing so, provides the keys to transforming fundraising anxiety into effective nonprofit leadership and fundraising success.