Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads a

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work

In imagining history, one must inevitably rely on its textual representations, whether fictitious or supposedly “objective”, yet always subject to the const

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based o