The Export Marketing Imperative
Download or Read eBook The Export Marketing Imperative PDF written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 292 pages. Available in PDF, EPUB and Kindle.
| Author | : Michael R. Czinkota |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 292 |
| Release | : 2004 |
| ISBN-10 | : PSU:000058315521 |
| ISBN-13 | : |
| Rating | : 4/5 (21 Downloads) |
Book Synopsis The Export Marketing Imperative by : Michael R. Czinkota
Book excerpt: Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.
