Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of th

Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of th

and emergent markets. The book's friendly, informative style ensures that it will always be a useful and relevant companion for the branding student." --Book Ja

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single m

Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketi