In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on

Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard.Case

For over sixty years the United States has been the largest economy and most powerful country in the world. However, there is growing speculation that this era

This important book delivers a critical wake-up call: a fierce global race for innovation advantage is under way, and while other nations are making support for

This volume explores how industries organize their global operations, through case studies of seven manufacturing industries. The chapters provide a nuanced und