The Handbook for Focus Group Research
Download or Read eBook The Handbook for Focus Group Research PDF written by Thomas L Greenbaum and published by SAGE. This book was released on 1998 with total page 284 pages. Available in PDF, EPUB and Kindle.
| Author | : Thomas L Greenbaum |
| Publisher | : SAGE |
| Total Pages | : 284 |
| Release | : 1998 |
| ISBN-10 | : 0761912533 |
| ISBN-13 | : 9780761912538 |
| Rating | : 4/5 (33 Downloads) |
Book Synopsis The Handbook for Focus Group Research by : Thomas L Greenbaum
Book excerpt: As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
