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Service activities of all kinds are now acknowledged as key players in economic development, societal change, and policy making worldwide. This handbook helps t
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This open access book is an outcome of several years of research, practice, and teaching experience of the authors on the challenges that underpin the successfu
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'It contains an impressive array of important and useful material that should be familiar to anyone interested in economic growth and change. . . the potential
Handbook of Services Marketing and Management
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Decision Making in Service Industries
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In real-life scenarios, service management involves complex decision-making processes usually affected by random or stochastic variables. Under such uncertain c