The Hidden Persuaders
Download or Read eBook The Hidden Persuaders PDF written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle.
| Author | : Vance Packard |
| Publisher | : Ig Publishing |
| Total Pages | : 0 |
| Release | : 2007 |
| ISBN-10 | : 097884310X |
| ISBN-13 | : 9780978843106 |
| Rating | : 4/5 (0X Downloads) |
Book Synopsis The Hidden Persuaders by : Vance Packard
Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
