THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING
Download or Read eBook THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING PDF written by Grzegorz Mazurek and published by Poltext. This book was released on 2016-08-31 with total page 388 pages. Available in PDF, EPUB and Kindle.
| Author | : Grzegorz Mazurek |
| Publisher | : Poltext |
| Total Pages | : 388 |
| Release | : 2016-08-31 |
| ISBN-10 | : 9788389437662 |
| ISBN-13 | : 838943766X |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis THE IMPACT OF THE DIGITAL WORLD ON MANAGEMENT AND MARKETING by : Grzegorz Mazurek
Book excerpt: The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
