The Incredible INDIAN LUXURY BAZAAR

Book excerpt: The book 'Incredible Indian Luxury bazaar', is a one stop shop for all that you may havewondered about the Indian Luxury Market. Abhay Gupta takes you through a journey ofperhaps the past hundred years of evolution of this market. From the times of thetraditional maharaja to the lives of the new maharaja, to the Bollywood era, you will findthe journey with anecdotes, facts & figures to make it a nonstop read.Read about the finest details about this mystical yet unavoidable bazaar. Learn why this is amarket which just cannot be ignored by any brand at any level of positioning. See how thefuture is likely to unfold, the projections, the cities, & why Indians are slowly but surelyadapting to a complete luxury lifestyle across sectors. Know about the journey of keyinternational and Indian brands operating here.From consumers & their complexities to the challenges & their solutions, the book suggestsit all. A success model developed through research is the suggested route to adopt. A cheatsheet to a wonderful career is a bonus for those who wish to work in this space.