The internationalization of e-commerce: a case study of the Alibaba group
Download or Read eBook The internationalization of e-commerce: a case study of the Alibaba group PDF written by Matheus Felipe Pereira de Souza and published by EdUFRR. This book was released on 2018-10-24 with total page 156 pages. Available in PDF, EPUB and Kindle.
| Author | : Matheus Felipe Pereira de Souza |
| Publisher | : EdUFRR |
| Total Pages | : 156 |
| Release | : 2018-10-24 |
| ISBN-10 | : 9788582881736 |
| ISBN-13 | : 8582881738 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis The internationalization of e-commerce: a case study of the Alibaba group by : Matheus Felipe Pereira de Souza
Book excerpt: The book entitled The internationalization of e-commerce: a case study of the Alibaba group has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the Communication & Public Policies Collection which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study; the internationalization process of e-commerce; and, a case study of the Alibaba Group.
