The Kim Kardashian Principle

Download or Read eBook The Kim Kardashian Principle PDF written by Jeetendr Sehdev and published by St. Martin's Press. This book was released on 2017-03-21 with total page 254 pages. Available in PDF, EPUB and Kindle.
The Kim Kardashian Principle
Author :
Publisher : St. Martin's Press
Total Pages : 254
Release :
ISBN-10 : 9781250107527
ISBN-13 : 1250107520
Rating : 4/5 (27 Downloads)

Book Synopsis The Kim Kardashian Principle by : Jeetendr Sehdev

Book excerpt: Résumé : How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.


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