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The Korean Wave in Southeast Asia offers fresh details and new perspectives on the globalization of Korean popular culture, better known as ‘Hallyu’. Focusi
East Asian Pop Culture
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The contributors analyse the subject of Asian pop culture arranged under three headings: 'Television Industry in East Asia', 'Transnational-Crosscultural Recept
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This book aims to provide comprehensive empirical and theoretical studies of expanding fandom communities in East Asia through the commodification of Japanese,
Korea's Changing Roles in Southeast Asia
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The Republic of Korea's global expansion has been mirrored by its interest and presence in Southeast Asia. From trade, investment, aid, tourism, to the cultural
Hallyu 2.0
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The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave