Pay No Attention to That Man Behind the Curtain

Download or Read eBook Pay No Attention to That Man Behind the Curtain PDF written by Patrick Griffin and published by iUniverse. This book was released on 2010-04-27 with total page 213 pages. Available in PDF, EPUB and Kindle.
Pay No Attention to That Man Behind the Curtain
Author :
Publisher : iUniverse
Total Pages : 213
Release :
ISBN-10 : 9781450219488
ISBN-13 : 1450219489
Rating : 4/5 (88 Downloads)

Book Synopsis Pay No Attention to That Man Behind the Curtain by : Patrick Griffin

Book excerpt: So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.


Pay No Attention to That Man Behind the Curtain Related Books

The Man Behind the Curtain
Language: en
Pages: 226
Authors: Matt Palumbo
Categories: Political Science
Type: BOOK - Published: 2022-01-18 - Publisher: Liberatio Protocol

DOWNLOAD EBOOK

No one else in modern politics has anywhere near the power and influence of George Soros, both domestically and internationally. Backed by the tens of billions
The Man Behind the Curtain
Language: en
Pages: 144
Authors: Brandon Hughes
Categories:
Type: BOOK - Published: 2013-11-22 - Publisher:

DOWNLOAD EBOOK

Pay No Attention to That Man Behind the Curtain
Language: en
Pages: 213
Authors: Patrick Griffin
Categories: Business & Economics
Type: BOOK - Published: 2010-04-27 - Publisher: iUniverse

DOWNLOAD EBOOK

So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that st
Designing Gestural Interfaces
Language: en
Pages: 272
Authors: Dan Saffer
Categories: Computers
Type: BOOK - Published: 2008-11-21 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

If you want to get ahead in this new era of interaction design, this is the reference you need. Nintendo's Wii and Apple's iPhone and iPod Touch have made gestu
Antillia
Language: en
Pages: 93
Authors:
Categories:
Type: BOOK - Published: - Publisher: U of Nebraska Press

DOWNLOAD EBOOK