The Many Faces of Me

Book excerpt: Do we have a deal? It's the only question that matters and the only reason for the sales department at any automobile dealership to be open twelve hours a day, seven days a week. Sell something. Sell anything. Just sell. The competition is fierce between manufacturers, between dealerships and between salespeople. They are all trying to make a living on the back of the consumer. To keep the factories running, dealers have to order cars. For dealers to order cars, salespeople have to sell cars. A lot of things run down hill. Sales pressure is one of them. The "ten steps to the sale" is a proven method of selling cars. The story follows each buyer through the ten steps and shows the pressure put on the salespeople by their personal lives and the sales management. Everything that happens in the story is happening every day at dealerships nationwide. It explains why buying a car is an odious experience.