Written by renowned marketing and communications expert, this is a guide of strategies and tactics that can turn Christians into successful soul winners, and th

In this provocative book, the author argues that American Christianity, especially evangelicalism, has been corrupted by the dominance of consumerism in modern

It's one thing to market cars and deodorant and hamburgers. It's another thing, says Doug Webster, to market Jesus and the gospel. Standing up to a spate of boo

No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followe

Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many a