Designed for courses in introduction to mass communication, introduction to mass media, and media and society. In this updated online edition, John Vivian provi

Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into t

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehen

Anthropological interest in mass communication and media has exploded in the last two decades, engaging and challenging the work on the media in mass communicat