The Oxford Handbook of Pricing Management
Download or Read eBook The Oxford Handbook of Pricing Management PDF written by Özalp Özer and published by Oxford University Press (UK). This book was released on 2012-06-07 with total page 977 pages. Available in PDF, EPUB and Kindle.
| Author | : Özalp Özer |
| Publisher | : Oxford University Press (UK) |
| Total Pages | : 977 |
| Release | : 2012-06-07 |
| ISBN-10 | : 9780199543175 |
| ISBN-13 | : 0199543178 |
| Rating | : 4/5 (75 Downloads) |
Book Synopsis The Oxford Handbook of Pricing Management by : Özalp Özer
Book excerpt: A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.
