The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and t

The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and t

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

The PR Knowledge Book is for everyone, irrespective of where you are in the world—whether a student starting out in this industry, self-employed, a home busin

The goal of information is to inform, while the goal of propaganda is to influence or persuade. It is not the intent to persuade that makes something propaganda