The Rebel's Fashion Guide

Book excerpt: Fashion fad is increasingly becoming popular in the fashion industry. Yes, fads come and go, but the essence of these fashion fads shall remain. Over the years, people have been strongly attached to the things that they are interested in and love to look a certain way. But what is a fad and what is its relevance to the society? Do you think you’re using it right or you’re just one of those who want to look the 21st century way? There are fashion trends which made it from the early years and then faded, but most styles today came from the late 80s or even 90s. A fad is actually a behavior which is developed by a specific population and is followed passionately over time. As a result of this behavior, things are perceived as popular trends by various groups of people and thought as cool through social media sites. Fads are easily caught by people who begin to adopt it rapidly within a particular market. This behavior normally fades quickly once the novelty perception is gone. The relevance of fashion depends on the people’s beliefs. Fashion represents where society is at and what people believe in to be essential in a certain period of time. Let Us Know What You Think!