The Social Life of Unsustainable Mass Consumption

Book excerpt: The Social Life of Unsustainable Mass Consumption draws on a variety of theories and research to contribute to our understanding of unsustainable mass consumption. It addresses the role of identities, social relations, interactions, belonging, and status comparison, and how perceived time scarcity is both a cause and an effect of consumption. It examines the power of consumer norms and how overconsumption is normalized and shows how consumption is embedded in the time-space arrangements of everyday life. Magnus Boström contextualizes such drivers within the larger institutional and infrastructural forces underlying mass consumption, including the economy, growth politics, and the problematic promises of consumer culture. Boström further draws on lessons from lived experiments of consuming less and discuss how insights about the flaws of consumer culture can help shape a growing critique and countermovement – a collective detox from consumerism.