Food is central to the lives of all, and has for centuries been celebrated in art, poetry and song. More recently, media interest has focused public attention o

Writing this book has been a pleasure, but it has also been frustrating. It was a delight to see that the facts of food preferences, eating, and food behavior c

* How can we understand food choice? * What factors influence dietary change and weight control? * How does stress influence eating? * In what ways are foods us

Tracing culinary customs from the Stone Age to the stovetop range, from the raw to the nuked, this book elucidates the factors and myths shaping Americans' eati

Our eating decisions are guided by several psychological dimensions: cognitive, emotional, value-based, social, and behavioural. The social psychology of eating