"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry." --Gerard Arpey, CEO, American Airlines

Twenty-five years ago, Herb Kelleher reinvented air travel when he founded Southwest Airlines, where the planes are painted like killer whales, a typical compan

The original low cost operator, Southwest Airlines is now one of the world's most profitable airlines. This book examines the relationship-based performance pri

The must-read summary of Jody Gittell's book: "The Southwest Airlines Way: Using the Power of Relationships to Achieve High Performance". This complete summary

Fortune magazine calls Southwest Airlines the most successful airline in history. Full of frontline tales of Southwest's innovative management style, this compe