The Sunday Paper

Book excerpt: Pullout sections, poster supplements, contests, puzzles, and the funny pages--the Sunday newspaper once delivered a parade of information, entertainment, and spectacle for just a few pennies each weekend. Paul Moore and Sandra Gabriele return to an era of experimentation in early twentieth-century news publishing to chart how the Sunday paper became an essential part of American leisure. Transcending the constraints of newsprint while facing competition from other media, Sunday editions borrowed forms from and eventually partnered with magazines, film, and radio, inviting people to not only read but watch and listen. This drive for mass circulation transformed metropolitan news reading into a national pastime, a change that encouraged newspapers to bundle Sunday supplements into a panorama of popular culture that offered something for everyone.