The Tale of Two Minds

Book excerpt: Do you wonder how to make effective decisions in everyday life?Are you fatigued with thousands of choices every day?Have you spent lots of time struggling with whether you should follow your heart or mind? Our brain has two modes of thinking: intuitive and reflective. Intuitive thinking or intuition is fast, emotional, efficient, but error-prone; reflective thinking or reflection is more logical and precise, but slow and effortful. Now, in The Tale of Two Minds: The Art and Science of Decision Making in Everyday Life, Dr. Chong Chen introduces groundbreaking studies that help you achieve a balanced, scientific view of the two minds. Distinguishing when and where each mind is correct and when we can trust them, and when and where they are incorrect and how to avoid the risks is of crucial importance to our daily lives. In this book, Dr. Chong Chen offers practical and enlightening insight into how to become smarter about decision-making, through examples on: Forming first impressions of strangers Deciding your favorite goods Choosing your romantic partner Renting apartments Buying houses and cars Job hunting Deciding what to eat And much more