The Tao of Steve

Book excerpt: The award-winning movie "The Tao of Steve" is unique among romantic comedies in that it is based on a real-life ladies' man, Duncan North. Despite the fact that he is overweight, Duncan is wildly successful with women because of three simple rules: Be Desireless, Be Excellent, Be Gone. "The Tao of Steve: 3 Simple, Sure-Fire Rules of Seduction" provides an in-depth look at Duncan's Zen philosophy of seduction and a simple, yet detailed plan of action you can take to improve your success with women. Do you want to be a Steve, the cool ladies' man, or a Stu, the lonely, hapless schlub? Read "The Tao of Steve: 3 Simple, Sure-Fire Rules of Seduction," apply those rules, and be like Steve.You will also receive a second book, "The Science of Seduction."How can a guy know what dating and seduction advice works? How can he really be sure what is the best way to approach women? Science. And by "science," I mean peer-reviewed scientific research. When I earned my master's degree in psychology, I was determined to see if the teachings of pickup artists were backed up by science. I did my master's thesis on the Seduction Community to examine whether or not its methods really worked or were just marketing hype.In "The Science of Seduction," I outline in plain English what scientific research has to say about sexual attraction, and give 41 simple, concrete steps that any guy can take to boost his success with women, such as: What is the best color to wear? Should you shave or not shave?