The Transformational Consumer
Download or Read eBook The Transformational Consumer PDF written by Tara-Nicholle Nelson and published by Berrett-Koehler Publishers. This book was released on 2017-03 with total page 176 pages. Available in PDF, EPUB and Kindle.
| Author | : Tara-Nicholle Nelson |
| Publisher | : Berrett-Koehler Publishers |
| Total Pages | : 176 |
| Release | : 2017-03 |
| ISBN-10 | : 9781626568846 |
| ISBN-13 | : 1626568847 |
| Rating | : 4/5 (46 Downloads) |
Book Synopsis The Transformational Consumer by : Tara-Nicholle Nelson
Book excerpt: This book uses stories and case studies from several industries to show how companies can rethink their customers, products and services, marketing, competition, and even their culture. The goal is a positive customer relationship that results in revenue growth, product innovation, and employee engagement.
