The Ultimate Handbook of Marketing Strategies for Medical Tourism
Download or Read eBook The Ultimate Handbook of Marketing Strategies for Medical Tourism PDF written by Maria Todd and published by . This book was released on 2015-12-12 with total page pages. Available in PDF, EPUB and Kindle.
| Author | : Maria Todd |
| Publisher | : |
| Total Pages | : |
| Release | : 2015-12-12 |
| ISBN-10 | : 1942783000 |
| ISBN-13 | : 9781942783008 |
| Rating | : 4/5 (00 Downloads) |
Book Synopsis The Ultimate Handbook of Marketing Strategies for Medical Tourism by : Maria Todd
Book excerpt: An authoritative and comprehensive, handbook by one of the world's leading experts on health tourism provides a broad overview of medical tourism marketing strategy issues and questions. The book addresses destination strategy, product development, competitor analysis, target market identification, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial returns of marketing successful medical tourism marketing strategies.
