The Universe is Indifferent

Book excerpt: Centred on the lives of the employees at a Manhattan advertising firm, the television series Mad Men touches on the advertising world's unique interests in consumerist culture, materialistic desire, and the role of deception in Western capitalism. While this essay collection has a decidedly socio-historical focus, the authors use this as the starting point for philosophical, religious, and theological reflection, showing how Mad Men reveals deep truths concerning the social trends of the 1960s and deserves a significant amount of scholarly consideration. Going beyond mere reflection, the authors make deeper inquiries into what these trends say about American cultural habits, the business world within Western capitalism, and the rapid social changes that occurred during this period. From the staid and conventional early seasons to the war, assassinations, riots, and counterculture of later seasons, The Universe is Indifferent shows how social change underpins the interpersonal dramas of the characters in Mad Men.