This new work shows that a key factor for great leadership is the ability to recognize, explore and profit from ambiguous situations. Drawing upon his own resea

We are all familiar with ROTC, West Point, and other institutions that train young men and women to be military officers. But few people know of the U.S. Army W

This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and fra

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev