Tractionology

Book excerpt: For: Purpose-Driven Service-Based-BusinessesWhat If there's an easier way to generate and close more (and better) clients consistently month after month?When was the last time you heard a prospective client say something like... "I've been looking for someone just like you"... "I already know I want to work with you"... Or my favorite... "how do we start working together RIGHT NOW?"The sad reality is most client-based businesses don't hear this from their prospective clients.Instead, they're stuck in the "price war" and hear things more like... "I need to think about it"... "it's too expensive"... or "I need to talk to my spouse or business partner"...Tractionology is your step-by-step guide to the science of getting more (and better) clients. It's written for coaches, consultants, experts, freelancers, insurance agents, mortgage brokers, wealth managers, attorneys, and anyone who is in the 'client business' or professional services world. Inside you'll learn exactly how to attract, convert, and transform more (and better) clients to scale your service-based business. You'll also discover: - Six simple traction channels you can use to immediately get your dream clients buying from you without spending a dime on advertising (page 45)- A step-by-step guide to generating goodwill in your marketplace so you can finally stop chasing clients and get them coming to you (page 33)- How to eliminate sales resistance and skepticism by systematically creating trust and goodwill with your dream clients (page 37)- The scientific process for crafting razor-sharp, magnetic messaging that makes the hair on the back of your prospects neck stand up (page 79)- The secret to getting your ideal target clients to buy from you while ignoring the competition (page 51)- Why starting with Facebook or YouTube ads is a recipe for disaster and what to do instead (page 69)- The perfect sales call script that closes high-paying clients in one call (page 101)- How to transform your clients into raving fans who send you an army of referrals (page 129)- How to ethically steal the growth secrets from Silicon Valley's best companies to scale your service-based business (page 137) And much more. Getting more (and better) clients for your services business doesn't have to be hard. Tractionology shows you the step-by-step process for turning sales and marketing for your service-based business into a science. Get your copy, scale your business, and make an even bigger impact in your market today!