This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and ac

The economy has an increasingly powerful role in the contemporary global world. Academic scholars who study names have recognised this, and, as such, onomastic

Onomastics in Contemporary Public Space aims at analysing names and name-giving from an intercultural perspective, within the context of contemporary public spa

This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the