Trade Shows in the 21st Century
Download or Read eBook Trade Shows in the 21st Century PDF written by Béliard, Anne-Sophie and published by Edward Elgar Publishing. This book was released on 2022-09-06 with total page 257 pages. Available in PDF, EPUB and Kindle.
| Author | : Béliard, Anne-Sophie |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 257 |
| Release | : 2022-09-06 |
| ISBN-10 | : 9781800886049 |
| ISBN-13 | : 1800886047 |
| Rating | : 4/5 (49 Downloads) |
Book Synopsis Trade Shows in the 21st Century by : Béliard, Anne-Sophie
Book excerpt: Why do professionals keep attending face-to-face industry gatherings when digitization offers cheap, fast and time-saving technological solutions for professional interactions? This book sets out to explain such a phenomenon by analysing the reasons why professionals go to professional events, the role of events on individual careers and the way events can be instrumental in structuring emerging professions and (re)affirming stable, shared professional identities.
