Transcultural Marketing
Download or Read eBook Transcultural Marketing PDF written by Marye Tharp and published by M.E. Sharpe. This book was released on 2014-05-20 with total page 405 pages. Available in PDF, EPUB and Kindle.
| Author | : Marye Tharp |
| Publisher | : M.E. Sharpe |
| Total Pages | : 405 |
| Release | : 2014-05-20 |
| ISBN-10 | : 9780765645067 |
| ISBN-13 | : 0765645068 |
| Rating | : 4/5 (67 Downloads) |
Book Synopsis Transcultural Marketing by : Marye Tharp
Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.
