Travel, Tourism, and Hospitality Research
Download or Read eBook Travel, Tourism, and Hospitality Research PDF written by J. R. Brent Ritchie and published by New York ; Toronto : Wiley. This book was released on 1994-03 with total page 646 pages. Available in PDF, EPUB and Kindle.
| Author | : J. R. Brent Ritchie |
| Publisher | : New York ; Toronto : Wiley |
| Total Pages | : 646 |
| Release | : 1994-03 |
| ISBN-10 | : MINN:31951D010442815 |
| ISBN-13 | : |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Travel, Tourism, and Hospitality Research by : J. R. Brent Ritchie
Book excerpt: The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
