Understand K-pop

Book excerpt: Though K-pop has spread globally, a lot of English language discussion about it is dominated by American media. This led me to write this book to add the South Asian perspective in the discourse on this global music phenomenon. What’s in the book? 1. Delineation of all kinds of K-pop fans; from the creative ones to the crazies. 2. Analysis of K-pop Stan culture vis-a-vis Korean Idol industries' marketing strategies. Who can read it? 1. People who have stumbled upon K-pop and are completely lost right now. 2. Those who are veterans of the mess that’s K-pop Stan’s life and want to take a step back to critically look at the politics and dynamics of K-pop fandom. You can expect constant bouts of introspection and 20/20 hindsight. 3. All the lucky human beings who haven’t been infected by K-pop madness, yet. You have heard about it and are now curious. Come, my dear friends! Take this either as a warning or a road map to becoming one of us. *Crazy chants in the distance.* “One of us!” “One of us!” “One of us!” What to do once you are done reading? 1. Wait for some time. I will be back with another blogbook soon. As you are reading this, I am holed up in my room working on it, making sure you all don’t have to wait for too long. 2. While you are waiting, please leave a review. All of your feedback and encouragements will help me write a better book.