Understanding Consumer Behavior and Consumption Experience
Download or Read eBook Understanding Consumer Behavior and Consumption Experience PDF written by Rajagopal and published by IGI Global. This book was released on 2015-01-31 with total page 319 pages. Available in PDF, EPUB and Kindle.
| Author | : Rajagopal |
| Publisher | : IGI Global |
| Total Pages | : 319 |
| Release | : 2015-01-31 |
| ISBN-10 | : 9781466675193 |
| ISBN-13 | : 1466675195 |
| Rating | : 4/5 (93 Downloads) |
Book Synopsis Understanding Consumer Behavior and Consumption Experience by : Rajagopal
Book excerpt: Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher
