Understanding Media Propaganda in the 21st Century

Book excerpt: First published in 1988, Herman and Chomsky’s Manufacturing Consent remains the go-to book for those interested in understanding why the mainstream media act as vehicles for power-elite propaganda. The analytical heart of Manufacturing Consent lies in what it calls ‘The Propaganda Model.’ According to this model, there are five filters which all newsworthy stories have to pass through before reaching the public sphere. However, a lot has changed in the subsequent thirty-something years. Consequently, a key question that needs to be addressed is whether Manufacturing Consent is still fit for purpose. The conceit underpinning Understanding Media Propaganda in the 21st Century: Manufacturing Consent Revisited and Revised is that the election of Trump in 2016 constitutes the proverbial ‘year zero’ for fourth estate journalism. As a result of the ‘journalistic’ cultural revolution that ensued, it argues that the Propaganda Model needs to be overhauled if it is to retain its epistemological bona fides. To this end, this book is a radical—in the true critical sense of the word—intervention into the propaganda/fake news debate. For students (in the broadest sense of the term) of media studies, journalism, communication studies and sociology, it provides both a compelling critique of Herman and Chomsky’s Propaganda Model, while at the same time proffering a new explanatory model to understand why MSM output typically replicates the ‘stenographer for power’ playbook.