Unsafe Thinking: How to be Creative and Bold When You Need It Most

Book excerpt: _____________ ‘An array of fresh insights on creativity, motivation and staying in “flow” Daniel H. Pink, author of Drive and To Sell Is Human _____________ In Unsafe Thinking, creativity guru Jonah Sachs demonstrates that the most remarkable and trailblazing individuals – from the Google programmer who disobeyed his managers in order to revolutionise the world’s email systems, to the mayor who employed mime artists to transform his city's traffic problem – are those who dramatically reject the lure of what they know. He draws on cutting-edge psychology and neuroscience to uncover the specific mental habits that account for the success of those who break the mould. And he reveals how, by embracing a handful of simple brain-hacks and cognitive tools, we can all harness the power of the unsafe thinkers. By revealing the secrets of those who reject our society’s outmoded approach to work, Unsafe Thinking promises to unleash the hidden power of creativity in all of us. _____________ ‘An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose.’ Adam Grant, author of Originals ‘Fascinating . . . Sachs has practical tools for success.’ Forbes ‘A must-read for anyone facing a changing world.’ Jonah Berger, author of Contagious