Until Next Time . . . Good Selling!

Book excerpt: "Until Next Time . Good Selling " Raymond J. Ohlson, CLU What they're saying about Ray Ohlson: "Ray brings a unique marketing perspective that reaches out and grabs his audience. He always looks beyond the obvious answer to find the right answer and because of this, I trust him. He is a man of great personal integrity, creativity, and enthusiasm. He doesn't fail himself nor the people he works with." - Jack Marrion, President, The Advantage Compendium "Ray Ohlson has a passion for selling. His energy, enthusiasm, and drive to give clients what they want and need are remarkable. He knows what works " - Lynne Richardson, Dean and Professor of Marketing, Miller College of Business, Ball State University "Ray Ohlson is widely recognized by insurance professionals as one of the most gifted and insightful executive in the field. In this easily accessible work, Ray distills the essence his approach in a way that provides valuable advice for both the seasoned and the less experienced in the industry" - James C. Lanshe, JD, MBA, Assistant Dean and Adjunct Professor of Law, Seton Hall University Law School $$$$$$$$$$$$$$$$ Ray Ohlson began selling life insurance while completing his undergraduate degree at Ball State University (Muncie, Indiana). Ironically, his major was Radio/TV and Motion Pictures with a Journalism minor. The business world, however, appealed to him as he quickly became a member of the Million Dollar Round Table (MDRT), a CLU, an agency builder, president of two US life insurance companies, and Chief Marketing Officer for a Luxembourg and Bermuda carrier. Ray re-opened The Ohlson Group - a national insurance marketing organization - and counsels agents and producers throughout the country with his over 30 years of "in the trenches" experience and knowledge. Each week he signs off his e-newsletter columns of advice and counsel on a wide range of subjects applicable to the insurance industry and life itself with his trademark phrase, "Until next time . good selling " The palm tree on the cover is symbolic of Ray's life adventure - it sits near his second home on Hilton Head Island, South Carolina. Surviving the hurricanes and storms of life, the tree has bent but never broken. As Ray says, "Let this book help you develop the same strength and fortitude . may you bend but never break " Ray and the love of his life, Ann, reside in Carmel, Indiana, and they adore their three adult children, Nick, Joe, and Kiley.