Values-Driven Business

Book excerpt: Read This Book...if you own or run a business or if you're thinking of starting one....if you think there has to be more to doing business than just making money....if you feel ''there's got to be a way'' to run a successful business without driving yourself and your employees to early graves....if you want to know how to build a business that will reflect your personal values, not force you to hide them....if you're studying business and you want to know what business can do at its best....if you've been hearing about ''corporate social responsibility'' or ''the triple bottom line'' and you wonder what all the fuss is about - or if you think those ideas apply only to major corporations....if you've read books or articles about corporate social responsibility and discovered they don't help you meet the real-world challenges you confront in a small or medium-sized business....if you've been thinking of investing in ways to treat your customers or your employees better or to reduce the damage you're doing to the environment but you think your company's just not big enough to afford it - or if you think your profits will go down if you do....or if you want to understand one of the most powerful new ideas that's affecting business all over the world today.