When Core Values are Strategic

Book excerpt: What do legendary leaders from Disney, GE, GM, Johnson & Johnson, Boeing, eBay, Microsoft, Time Warner, LensCrafters, Chiquita, Walmart, Pepsi, and Saatchi+Saatchi have in common? They all learned the critical importance of values as managers at Procter & Gamble. And, since departing for leadership roles elsewhere, many have remained members of the P & G Alumni Network. Now you can share the powerful lessons learned at P & G. The P & G Alumni Network's When Core Values Are Strategic offers no-nonsense insights into why values really are so important, and practical ways to propagate, strengthen, and act on them. Bringing together contributions from influential P & G alumni worldwide, it offers a legacy to future leaders across organizations of every type and size. Discover why core values are timely, universal, and the secret to long term success on both financial and other metrics ... how top executives were shaped at P & G to make historic change in energy, aviation, technology, government, transportation, entertainment, healthcare, consumer packaged goods, and other industries ... how to build a learning culture that increases shareholder value ... why values and marketing initiatives are inseparable, and much more. This book will be an inspiration and practical resource to emerging leaders in organizations of every size and type, in every field or industry. Procter & Gamble and P & G are trade names of The Procter & Gamble Company and are used pursuant to an agreement with The Procter & Gamble Company. P & G Alumni Network is an independent organization apart from The Procter & Gamble Company.